The BCCI has canceled the contract with Chinese mobile company Vivo as the title sponsor of the IPL. Vivo is not the title sponsor of IPL in this tournament. Demands against Chinese goods have been rising across the country since the border clash between China and India. It seems to be the result. Vivo has been the title sponsor of the Indian Premier League for so long. But this year they are no longer with the IPL, the agency said on Wednesday. Vivo signed a five-year deal with the IPL in 2016 and has already paid Rs 2,199 crore for it.
The BCCI said on Sunday that all sponsors were being left out. Vivo said on Thursday that he was not there. But Vivo withdrew as a result of the Indo-China conflict in Ladakh and the campaign against Chinese goods on social media. The Indian Cricket Board had earlier said that this time the IPL will be held in the United Arab Emirates. The tournament will run from September 19 to November 10.
On Sunday, a member of the IPL Governing Council told PTI that all their sponsors are in the IPL this time.
The IPL matches in the UAE will be played in Dubai, Sharjah and Abu Dhabi. Although everything depends on the permission of the government.
“As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore both BCCI and the franchises should be prepared to lose out on some money — BCCI more but each franchise from Vivo’s exit will potentially lose 15 crore,” the official said.
The official also said, “This year will be difficult for everyone but the show must go on“.
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(With inputs from NDTV)
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