To compete with Paytm, the leading digital payment platform, Google has sent notices to Zomato and Suigi to give customers cashback during the IPL. Both are food delivery platforms. Both companies have decided to take a break from the virtual gaming league for now.
“We are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting programme by this weekend,” a company spokesperson said of Zomato.
A spokesperson for Swiggy declined to comment but said the restaurant discovery platform had temporarily paused its in-app gamification product. “Earlier, the notice was to comply with the guidelines by Thursday, but Google has given an extension. Swiggy has also asked for more clarity on Google’s policies,” a person directly aware of the matter said.
This week the financial services platform UTI brought back the Paytm Cricket League with the help of cashback and scratch cards. Paytm said it has decided to give cashback following all the rules laid down by the government.